Rafiki is a conceptual company that provides cruelty-free and non-toxic products for the vegetarian pet. The brand is designed to target pet owners, encouraging them to take part in an environmental-friendly, vegan industry that will benefit their pet's health.
The ask was to create a brand based on animals characters from a famous children storybook. My role was to come up with the brand's name, values, and visual identity. Once I had them figured out, I designed the products.